According to Reuters, the plan is part of OpenAI's product restructuring process aimed at focusing more on revenue-generating services and strengthening its competitiveness with rival Anthropic in the enterprise AI market.
One of the key focuses of the upgrade is the Codex, OpenAI's AI programming support tool. The company is also redesigning the ChatGPT interface to more tightly integrate content creation, image creation, programming support, and several partner services.
The first changes are expected to appear on the web version and mobile app in the coming weeks.
According to the plan, users will be able to access various tools directly within ChatGPT instead of having to switch between individual applications or services. OpenAI expects this approach to simplify the user experience and increase user engagement with the platform.
This shift is occurring as OpenAI is rapidly expanding its enterprise customer base. The report indicates that this customer group currently contributes approximately 40% of the company's revenue, and this proportion is projected to continue increasing in the future.
Meanwhile, the majority of Codex users are now paying customers, reflecting the growing demand for AI tools for professional work and software development.
ChatGPT's growth scale is also one of the drivers behind OpenAI's expansion of its product ecosystem. Earlier this year, the company announced that the platform served over 900 million active users per week and surpassed 50 million individual paying subscribers, becoming one of the fastest-growing technology products in the world .
Observers believe that integrating more tools and services could help OpenAI solidify its position in the increasingly fierce competition in the AI market, where major technology companies are constantly expanding their product ecosystems to retain users and attract enterprise customers.
According to Reuters